Our Story

Danny’s Knitwear began in 1979 when Danny established his own knitwear stall in Melbourne's iconic and vibrant Queen Victoria Market. Since then, it has become one of the leading retailers of premium knitwear brands in Australia. After twenty years in the business, Danny was joined by his son Ariel who works by his side and has developed the Danny’s Knitwear’s online store to distribute Australia-wide and around the world.

At Danny’s Knitwear, we believe in quality and only deliver superior and authentic products to our customers. Our partner brands - Aklanda, Merinomink™, Koru, MerinoSnug and Possumdown - are all renowned for using premium wool. We love selling beautiful woollen clothing and enjoy sharing the special qualities of Australian and New Zealand wool with the world whilst encapsulating the modern Australian lifestyle. We value the relationship that we share with our customers and aim to deliver the best products to you at the most affordable prices. Our store in Queen Victoria Market boasts a growing range of designer woollen and possum/wool blend garments and our website offers you an even wider range. We provide fast and free shipping for all Australian standard orders over $100 so that you never miss out on your favourites.