Noble Wilde is synonymous with elegance and craftsmanship

Proudly born and made in Christchurch, New Zealand, the brand that initially specialised in high-quality woollen garments for everyday wear took a transformative turn in 1998 when they embarked on a quest for innovation.

Thirsty for a challenge and eager to set themselves apart in the market, Nobile Wilde discovered the extraordinary potential of possum merino, a blend that combines the luxurious softness of possum fur with the renowned qualities of merino wool. This revelation sparked a creative awakening, leading the brand to redefine luxury in knitwear and elevate possum merino into an art form.

True to their roots

Noble Wilde remains deeply rooted in Christchurch, a city known for its resilience and pride. Their commitment to their hometown runs as deep as their dedication to crafting exceptional garments. From the Christchurch origins in 1982 to their venture into possum merino in 1998, every stitch of Nobile Wilde knitwear is infused with the spirit of Canterbury.

Nobile Wilde garments are proudly made at the factory in Christchurch, New Zealand, under the vast skies that have witnessed this journey of evolution and excellence.

Quality production facilities and techniques

Dreams are spun into reality with meticulous attention to detail. The Nobile Wilde journey from yarn to garment encompasses four key stages, each executed with precision and passion.

Spinning the Yarn

The journey begins with the selection of possum fur and merino wool dyed and spun into yarn of unparalleled quality. Every fibre is scrutinised to meet exacting standards, ensuring that each Noble Wilde garment is a masterpiece of craftsmanship.

Manufacture

Utilising cutting-edge technology such as Shima Seiki WholeGarment, Nobile Wilde Possum Merino and Summer Possum garments are knitted to perfection, emerging from the knitting machine as complete works of art. For Merino garments, the fabric is knitted continuously and expertly sewn together by experienced craftspeople. Linen garments are hand-cut from finely woven fabric, embodying the essence of artisanal craftsmanship.

Laundering and Wet-Finish Treatments

Following sustainability values, Nobile Wilde employs detergent and finishing liquids free from chlorine and other harmful chemicals. Our laundering process exceeds the strictest environmental standards, ensuring that every Noble Wilde garment is luxurious and environmentally responsible.

Quality Control and Warehousing

Before leaving the factory, every garment undergoes rigorous quality control, with each item meticulously inspected by Nobile Wilde's master makers. Only garments that meet uncompromising standards are dispatched from the fully female-run warehouse, ensuring that every Noble Wilde creation exceeds expectations.

As the world evolves, so do Nobile Wilde

Noble Wilde's journey is one of continuous innovation and commitment to excellence, guided by an unyielding vision and values. From the humble beginnings in Christchurch to their global presence today, Nobile Wilde remain steadfast in a mission to redefine luxury knitwear and inspire a new era of elegance and sophistication.

Experience the unparalleled luxury of Noble Wilde at Danny's Knitwear, where elegance meets innovation, and tradition meets the future.