Native World epitomises the essence of New Zealand's natural beauty and rich heritage

Offering a collection of iconic clothing crafted from the highest quality natural fibres, Native World puts a focus on merino wool and possum fur. Their garments guarantee superior comfort, warmth, durability, and style, making them perfect companions for any adventure, whether you're working the farm, traversing the Heaphy Track, or exploring the streets of Melbourne.

Native World takes pride in its commitment to using only the finest New Zealand-sourced natural fibres, which is why we excitedly added them to the Danny's Knitwear selection. From New Zealand Merino wool to possum fur, each material reflects the unique beauty and exceptional quality of New Zealand. By keeping production local, Native World ensure that every step of the manufacturing process upholds the highest standards of quality and craftsmanship, providing you with garments you can trust and cherish for years to come.

New Zealand's Largest Sock Shop

As New Zealand's largest sock shop, Native World takes pride in offering a wide range of socks designed to meet every need and preference. From Norsewear socks, world-famous since the late 1960s, to 70 Mile Bush and NZ Sock Company socks, the collection boasts over 150 styles, ensuring the perfect sock for every foot and occasion. 

Made locally in Norsewood, Native World socks embody the exceptional quality and comfort that Kiwi-made products are renowned for.

Feel the Difference with Natural New Zealand Fibres

Central to the Native World collection is the use of New Zealand wool, renowned internationally for its exceptional quality and performance. Merino wool, in particular, stands out for its outstanding insulating properties, lightweight feel, and softness against the skin. 

Merino wool is sourced from sheep living in the harsh conditions of New Zealand's high country, and it reflects the country's resilience and hardiness. In addition to merino wool, Native World incorporates possum fur into its garments, blending it with other fibres to create a lightweight, durable, and low-irritant fabric that offers superior warmth and comfort. 

As a brand that recognises the ethical considerations surrounding using possum fur, Native World is committed to sourcing it responsibly. As a non-native species introduced from Australia, possums have devastated New Zealand's native flora and fauna. By utilising possum fur in their garments, Native World supports conservation efforts and provides income to skilled trappers, contributing to preserving New Zealand's unique ecosystem.

Native World's Hi-tech Clothing

While wool has long been associated with traditional knitwear, at Native World, innovation is embraced to create garments that are as functional as they are stylish. Super-fine merino wool, spun to a high thread count, offers unparalleled breathability, moisture-wicking properties, and softness against the skin, making it ideal for base-layers and undergarments. Their range of super-fine merino garments for men and women combines advanced technology with timeless elegance, ensuring comfort and performance in any condition.

Experience the Native World commitment to quality, sustainability, and innovation at Danny's Knitwear

We invite you to experience the best of New Zealand's natural fibres, crafted with care and passion for those who appreciate the beauty of our land and the comfort of quality garments. See the full Native World selection at Danny's KNitwear today.